Redefining a german brand for retail lighting

From its headquarters in Leichlingen BÄRO operates internationally as a project partner and system supplier for all formats in the multi-faceted world of retail lighting.
      Fresh Light for Fresh Products – The new claim reflected the starting position of the project and confronted the whole team with the need of a global and interdisciplinary makeover of the whole digital experience in terms of the corporate design, the revision of the product catalogue and database, as well as the ideation and creation of features which provide new ways, to convey all aspects of their product range and USPs responsively throughout all touchpoints and devices.
        From product innovation and manufacturing through planning, application and presentation of new lighting products and services – all aspects of the aspired communication are now represented in the different sections of the new website, which was also recognised as a turning point for the whole company into a new, more digital and also forward-pointing self-recognition.

CONSULTING / CONCEPT & IDEATION / ART DIRECTION / PRODUCTION — EMPLOYED, MEIRÉ UND MEIRÉ
Selected Projects — 2019