Nature and technology, performance and beauty — a prototype

Personal enthusiasm for beauty, effectiveness and quality — is understood as a basic paradigm which drives the Aachen based company for high end nature and luxury cosmetic products in it´s third generation. Outstanding results and the best indulging experience with the most effective professional skin care "made in germany" is the intended delivery to the customers.
        A revision of the existing digital brand experience has to be attached to this ambition while also unfolding potentials for new markets and conquering the competition. In a first ideation a prototype with new content elements and shop features gave reference for further development of a new visual corporate communication.
        With the target groups and implementation in mind, key actions included streamlining and rethinking the design system and typography, introducing new ideas for micro interactions and transitions as well as setting up a more authentic and accessible image language reflecting progressive, professional and poetic aspects of the desired brand identity.