More functional, more sexy, keep the tradition
AGL (Attilio Giusti Leombruni) got it's origins in 1958 in Montegranaro, Italy. Today it continues in the 3rd generation with the three daughters of Attilio Giusti: Sara, Vera and Marianna. The intention of softness and a comfortable fit are priorities for every AGL creation.
This in mind simplicity and usability in the discovery of the products became a main paradigm for the redesign of their online-shop in a first step. Interactions with clear visual responses, a balanced screen estate and a more contemporary typography give „space for the product to breath“ while keeping the necessary details to make a informed buying decision.
To elevate the brand as well a new communication concept, aiming for a creative synergy of editorial content and product information, was recommended for implementation in a second phase. Seasonal features, brand ambassador stories, custom web features in a new journal section give necessary context to reposition AGL in the world of high end fashion.
CONCEPT / CREATIVE DIRECTION / PRODUCTION — EMPLOYED, MEIRÉ UND MEIRÉ
This in mind simplicity and usability in the discovery of the products became a main paradigm for the redesign of their online-shop in a first step. Interactions with clear visual responses, a balanced screen estate and a more contemporary typography give „space for the product to breath“ while keeping the necessary details to make a informed buying decision.
To elevate the brand as well a new communication concept, aiming for a creative synergy of editorial content and product information, was recommended for implementation in a second phase. Seasonal features, brand ambassador stories, custom web features in a new journal section give necessary context to reposition AGL in the world of high end fashion.
CONCEPT / CREATIVE DIRECTION / PRODUCTION — EMPLOYED, MEIRÉ UND MEIRÉ
