Explore colors and paint in a new and impressive way
Beloved paint. Color understood as a form of culture. The family business Caparol has been manufacturing innovative paints with the very highest demands in terms of quality and aesthetics since 1895. With CAPAROL ICONS, they have created an extraordinary product with an outstanding depth of colour specially designed for exquisite surfaces.
As a main part of the content strategy and product communication through different channels, a set of contemporary keyvisuals, which reflect the product and its application in a unique and elegant way, was created. The image and color heavy views throughout the whole cross-device experience give a clear overview of the 120 colours interpreting iconic moments in paint culture. A well differentiated typographical language, as well as service and editorial oriented features communicate USPs and specifics of the product to the intended target group.
CONCEPT / CREATIVE DIRECTION / PRODUCTION — EMPLOYED, MEIRÉ UND MEIRÉ
As a main part of the content strategy and product communication through different channels, a set of contemporary keyvisuals, which reflect the product and its application in a unique and elegant way, was created. The image and color heavy views throughout the whole cross-device experience give a clear overview of the 120 colours interpreting iconic moments in paint culture. A well differentiated typographical language, as well as service and editorial oriented features communicate USPs and specifics of the product to the intended target group.
CONCEPT / CREATIVE DIRECTION / PRODUCTION — EMPLOYED, MEIRÉ UND MEIRÉ
